Marketing Automation For Small Business

Big Business Marketing Automation Functionality - On A Small Business Budget

GYC Group's marketing and communication solutions and program execution services are built around the powerful rave7™ SaaS (Software-as-a-Service) platform, a hosted cloud-based and fully integrated suite of Marketing and business automation tools.

Performance and integration for much less than you would expect!

Why An Integrated Platform?

  • Self-service: we train you how to create and maintain your own content in all modules with no special technical or programming skills, including web page content, CRM configuration and contact maintenance, marketing program planning and campaign execution.  Or you can engage us to do it for you!
  • Fully integrated: no individual components to research, test, cobble together and maintain on your own
  • Software-as-a-Service: browser-based, no in-house software to install, support or update
  • Automated Marketing  processes: fully automated lead generation, communications and customer relationship nurturing
  • Flexibility: virtually unlimited configuration possibilities for contact profiling and stakeholder communications
  • eCommerce integration: convenient online shopping and flexibile ePayment options; integrated with the CRM for activity history, the Campaign Manager for promotions and special offers, and the website for interactive landing pages.


More Info Please!

Integrated Platform Modules:  The Complete Revenue Generation Solution

Click on The Module Title Tab For Details

The core building block of the rave7™ platform is a feature-rich and easy-to-use self-service CMS (content management and digital asset management system).
The CMS enables user Administrators without special technical or programming skills or training to cost effectively build and maintain websites and pages, micro-sites and marketing campaign landing pages, securely managing a broad range of digital assets (files, videos, documents, images, templates etc.) in the internal asset library.

The CMS includes a host of powerful content formatting and functional "widgets" that can be dragged and dropped onto any web page, turning a simple online brochure into an interactive revenue generation resource. 

Widgets include content slider / image / text tools, event calendars, picture galleries, video viewers, shopping carts, registration forms with e-payment, social media links, secure logins to private pages, document downloaders and many more. The internal form builder enables fast easy interactive page development and online form creation.

rave7™ Communications / Contact Management: The core solution includes a fully-featured Contact Relationship Manager to easily build contact / client profiles and manage relationships, strategically segment markets by any profile paramater in the customer records, link with social media profiles, drive personalized marketing campaigns, and fine-tune contact profiles and campaign parameters with data generated by the campaigns (Analytics).

rave7™ Communications / Campaign Manager: With campaigns segmented and targeted by the integrated CRM, email / print / pURL and web marketing campaigns are as tightly targeted and personalized as you choose to make them, ensuring highly relevant messaging for each recipient and maximizing response rates.

The end result - enhanced stakeholder communications, development and nurturing of sales leads, and new revenue generation.

Campaign Manager is fully interactive, automatically responding to recipients and notifying Administrators every time someone responds to an email, clicks on a pURL address, completes an online form, requests an action etc.

rave7™ eCommerce / Digital Storefront: Your online store can be seamlessly integrated with the other modules to enable user-friendly online shopping (products, documentation, marketing collateral etc.), with transaction history automatically recorded in the CRM for future communications, promotions etc.

ePayments can be processed through your own merchant account, any major credit card, or payment processors like Paypal, Moneris etc.

With the integrated CMS you have unlimited promotional landing page capabilities and all transaction history is automatically recorded in the CRM for future communications and targeted promotions.

rave7™ Services / Help Desk: To round out the unique market position and business value proposition, there is an optional automated Help Desk / Customer Support module to maximize customer service levels and customer satisfaction ratings, managing incoming service calls from multiple channels, creating incident tickets, automating and tracking responses, escalating issues and managing Service Level Agreement (SLA) conformance and renewals.

The Services module also includes both an Event Manager and a Task Manager that automate task / event creation, event promotion and registration, simple project and task management, task assignment, automated task team communications, tracking, notifications, timeline management and reporting.